Virat Kohli has once again proved that his influence extends far beyond the cricket field. His newly launched premium sneaker brand, ONE8, reportedly sold over 1.5 lakh pairs within just 24 hours of its global launch, making it one of the biggest footwear debuts by an Indian celebrity brand. The shoes, priced at ₹9,230, are said to be inspired by Kohli’s 9,230 Test runs, adding a personal touch to the product’s identity. While the sales figures have been widely reported, they have not yet been independently verified.
The launch event itself generated massive buzz, with fans lining up online and offline to get their hands on the sneakers. The overwhelming response highlights the growing trust consumers place in celebrity-led brands when they combine strong storytelling, quality, and aspirational value.
Impact on the Indian Market :
The success of ONE8 reflects a major shift in India’s consumer landscape. Indian buyers are increasingly willing to invest in homegrown premium brands instead of relying only on global sportswear giants.
It also sends a strong message to the Indian startup and retail ecosystem that celebrity-backed brands can compete in premium segments if they offer a compelling product and brand identity. The launch is expected to encourage more athletes and creators to build long-term consumer brands rather than simply endorse existing ones.
Pop Culture Impact :
Virat Kohli is no longer just one of India’s greatest cricketers. He has become a cultural icon whose influence spans sports, fashion, fitness, and entrepreneurship. The launch of ONE8 reinforces how modern celebrities are shaping lifestyle trends, with fans buying into not just a product but the personality and values behind it.
In today’s India, athletes are becoming brands in their own right, and ONE8’s record-breaking debut is another sign that sports, fashion, and pop culture are more connected than ever before.
